Two months in…
Phew, I made it!
Made what, exactly? Why, two months of RUNIC COMMUNICATIONS existing in this timeline*, of course! It’s plain sailing from here, right? [Narrator: ‘No.’]
In this time, I’ve been lucky enough to have worked across a number of therapy areas – including (I’m excited to say) a brand-new area of medical science relating to an under-explored yet common viral disease, spurred on in part by the boon in interest in RNA vaccine technologies: a silver lining to a grim couple of years at the hands of COVID-19.
Plus, I may as well be Jeff Goldblum in Independence Day, now – ‘cos I could totally hack an alien mothership with my 10-year-old HP laptop. This is thanks to my recent work using SEO tools to aid landscape analysis, which I’m sure is just a step away from supporting 007 in locating a rogue agent hiding off the coast of Macau. On an unrelated note, has anyone got any work going which’ll require me to carry a Walther PPK?
I’ve chatted to loads of LOVELY clients, and I’m so thankful to be in this industry. It’s full of awesome peeps – who I will go ahead and call my Med Comms shield brothers and sisters. That’s ‘cos I reckon we share the same thoughts on what we’re trying to achieve: communications worthy of legend. Because who wants communications worthy of discarded leaflets? Nobody. We need messages that transcend the reams of text that threaten to bore everyone to death well before they can utilise the information within; to me, that’s why legends capture the goal perfectly. They are stories that have transcended even time.
If there’s one thing I’ve learned, even at this early stage, it’s to believe in yourself. Your ferocious creativity and scientific know-how is all you need to arm yourself with. Worry not about what you’ll face once you step off that longship… fight to make your clients’ messages be remembered. Who knows, you might find your projects immortalised in the halls of the all-father (i.e. remembered forever in the minds of your target audiences).
Anyway, enough of that. That’s me out.
If you’re working in and around Med Comms and fancy a chat, send me a call, text, e-mail or homing pigeon (or even if you’re not even remotely in the industry, let’s just chat anyway). Let’s become clan mates!
Skål!
*I’m unsure whether the company has existed within other parallel universes in a multiverse, since this knowledge is currently lacking in modern physics. So, I’ll err on the side of caution in the interest of scientific accuracy.
